Persone, alimentazione e ambiente.

BCFN YES! 2014

MINDFOOD: MOVE MORE TO EAT BETTER

Chiara Cecchini
Chiara Cecchini
Italy
ICN Business School
Italy
Duccio Tatini
Duccio Tatini
Italy
Università degli Studi di Firenze
Italy

We are two very different profiles who found a common point in food. We were sharing our spare time experimenting new food concepts and drinking red wine...

Overweight and obesity are defined as abnormal or excessive fat accumulation that may impair health. They impact countries at all economic levels, generating a wave of ill health and lost productivity. As with most health issues, the obesity burden does not hit equally the society: it affects mainly low-income and less-educated groups. MINDFOOD is an easy-to-use platform that addresses these issues allowing people to use their own physical movement to access healthier food. The idea is to revolutionize the common food consumption mindset, switching from an inattentive nutrition in order to save money, to saving thanks to an increasingly health care. MINDFOOD builds an educational bridge between a more conscious customer and a fully responsible producer, offering a limitless healthy experience to carry in the pocket. It consists in three elements, all embedded in a mobile app: a pedometer, counting steps across the day, simply using common smartphone's technology; a digital money, gathered just converting steps into coins; a conscious market, a community where buying from organic and local food producers and retailers, using the earned coins. This concept is scalable and can potentially reach everyone, triggering a real conscious mass trend.

Progetti Finalisti

Indonesia

Indonesia

CROSSED-FILLING CALORIES EXCHANGE, SAVE LIVES FROM HUNGER
Fitri Afriliana
+
Italy

Italy

MINDFOOD: MOVE MORE TO EAT BETTER
Chiara Cecchini
+
Turkey

Turkey

INCREASING WATER ACCESSIBILITY BY DATA MINING AND REMOTE SENSING
Erdem Unyay
+
India

India

FOOD CHAMP-FIGHTING OBESITY AT THE ROOT LEVEL
Priyanka Agarwal
+
Italy

Italy

COOKINCITY
Carlo Ciatteo
+
China

China

A CRITICAL APPROACH TO COLLEGE STUDENTS EATING HABITS
Hongjie Zhang
+
Italy

Italy

COMMON (SENSE) WASTE - SPOILAGE SENSING GUIDE
Stefano Benetti
+
USA

USA

TEACH FOR FOOD
Emily Thornton
+
Italy

Italy

THE LITTLE SEEDS SCHOOL
Lucrezia Zito
+
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