Every day people all over the world buy food. What they buy varies
according to their cultural background, income and ethical values. But
do they actually know if what they buy is good for them? Do they
actually know how much their food choices impact on the environment? The
scientific community has evidence concerning the effects of dietary
habits on both human health and the environment. However, it is
necessary to bring this knowledge where it can actually make a
difference: among common people, consumers. What people do every day is
buying food and the food they buy is, in most cases, packaged: what
consumers handle every day are not scientific articles or journal
publications, but simply food packaging.
The key step is to translate the Double Pyramid into an easy-to-read
food label. A range of colors and two arrows would be enough to have the
information you need, right where you need it: in your hands, in the
moment when you are choosing what to buy.
