Persone, alimentazione e ambiente.

BCFN YES! 2012

Sensorial marketing as an innovative tool to promote healthier food consumption for children

Zoë Watteaux
Zoë Watteaux
France
Ieseg School of Management Paris
France
Vidaud Pauline

We saw through this prestigious and internationally renowned competition the opportunity to turn our idea on which we truly believe into a concrete project Zoë Watteaux

The association between sensorial marketing and the fight against infantile obesity in France seems relevant. Our proposition represents an original and positive contribution to the problem considered. We propose to study how sensorial marketing may encourage French children from 8-to 12-years-old to eat healthy products. We will establish a hierarchy of senses that increases the appeal of healthy products to 8- to 12-year-olds. We will create surveys or experiments and visit schools in order to collect the data required. Based on our data analyses we will be able to identify which combination of senses is the most efficient and reliable to attract children towards healthy products. Once this is determined we will have in hands the necessary key elements to influence children's food habits. Indeed once children's needs, wants and opinions are better identified, why not suggest new products that combine children satisfaction and dietary requirements? Promoting healthy products and way of life thanks to a responsible marketing can also represent a tool in the fight against childhood obesity and, indirectly support ecological issues as well as more sustainability for all.

Progetti Finalisti

Italy

Italy

Double Pyramid - from theory to food label
Francesca Allievi
+
Italy

Italy

Make eat!
Marina Bassani
+
Polonia

Polonia

Sustainability in the School Foodservice
Katarzyna Dembska
+
Italy

Italy

How much water do you need to be a chef?
Marta Antonelli
+
Georgia

Georgia

WASTE-FREE, REGENT-FREE AND ENVIRONMENTALLY FRIENDLY COMBINED TECHNOLOGY FOR PROCESSING OF FRUIT AND VEGETABLES
Natia Bejanidze
+
France

France

Sensorial marketing as an innovative tool to promote healthier food consumption for children
Zoë Watteaux
+
USA

USA

The GoodFood App
Behtash Bahador
+
Italy

Italy

Assessment and stimulation of healthy and sustainable eating behaviours: A serious game project to support appropriate food choices
Elena Cadel
+
Indonesia

Indonesia

Fresh microalgae paste stabilization as food substitute
Wahyu Wijaya
+
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