Persone, alimentazione e ambiente.

BCFN YES! 2013

The Health Footprint - Making Food Sustainability a Trend

Aastha Malhotra
Aastha Malhotra
India
IMT Ghaziabad
India
Toshaali Ghosh
Toshaali Ghosh
India
IMT Ghaziabad
India
Tanya Srivastava
Tanya Srivastava
India
IMT Ghaziabad
India

To understand the connecting link between Health Marketing and Social Media Marketing and promote a healthy lifestyle.

The idea of this paper is to involve people by means of social media and mobile applications encouraging a healthy lifestyle. This three phased plan begins with the Calorie logging application which motivates obese people to become fit by way of keeping a calorie count of their food intake and accumulate reward points (stars).The next step is to urge the food manufacturers and fast food outlets to change their packaging to include QR codes to be read via an Android app which communicates and allows comparison between different food and beverage items. The final and most crucial step in this endeavor is the 'Health Footprint' application which allows diners to rate their favorite restaurant in terms of the healthy food options it has, cooking practices and minimization of food wastage. We believe that these steps will engage today's technology driven consumer by integrating food sustainability in his/her daily routine. It will also make the suppliers of food (restaurants, packaged food manufacturers etc.) more responsive towards the idea of 'Food for Health'.

Shortlisted projects

USA

USA

Crickets and Sudangrass: An Alternative Approach to Feeding the World
Zachary Dashner
+
Taiwan

Taiwan

An Internet Food Platform for Global Information, Exchange and Transaction
Chloe Yin Yin Lo
+
Indonesia

Indonesia

THE MIRACULOUS MORINGA
Musawwir Muhtar
+
Italy

Italy

REFOOD: fair and tasty. A responsible practice of consumption.
Giulia Del Bosco
+
Canada

Canada

Youth Food Policy Committee Action Team
Cassandra Ly
+
Italy

Italy

The grass is always greener on the other side; thanks to you!
Monica Pianosi
+
Italy

Italy

i-dontwaste: self-monitoring and improving our food wasting attitude
Maurizio Garrione
+
India

India

The Health Footprint - Making Food Sustainability a Trend
Aastha Malhotra
+
Nepal

Nepal

Learn from Arabs: Focus on comparative advantage to ensure food security
Raj Uprety
+
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