How much water do you need to be a chef? Water is a very critical input in the food supply chain, as well as a key concern. Between 80 and 90 percent of water used by society is used and misused in the production, trade, retail, and consumption of food. The relationship between water and food is inextricable but also invisible. Agribusiness corporations are major agents in the food supply chain. They can play a key role in raising consumers’ awareness through ad hoc campaigns and initiatives