ADVISORY BOARD

Joseph Sassoon is founder and President of Alphabet, an institute specialized in qualitative research and analysis on international communication and image.
For many years he was instructor of Sociology of Communication at the Università degli Studi of Milan.
Formerly, he was in charge of the Communication Research Sector of CRA, an ad hoc research institute in the Nielson Group.
He began working in semiotics applied to marketing research in 1985 (among the first in Italy). In his twenty years of work as a market researcher he has conducted surveys for the major Italian corporations and for the foremost advertising agencies. He also works for international clients in Italy, other European countries, the United States and Asia.
In addition to his analysis of the multifarious forms of company and institutional communications, he also works in the field of predictive studies of medium- and long-term social and cultural trends.
He is a member of Esomar and of the Association for Qualitative Research.
As part of his academic work, he had published many essays on the economics and sociology of communication.